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When people talk about Private Banking they are generally referring to the wealth management services provided by financial institutions to their wealthier clients. The private banker has traditionally looked after families over generations in the role of trusted financial adviser and is associated with discretion and the highest professional standards. His principal role is to be available for consultation at any time on banking and investment matters, but a good banker will also be able to offer advice on tax, inheritance, property and other issues where careful planning can give added benefit to his clients. Service The hallmark of private banking is highly personalised service, since no two clients will have the same needs, views, expectations and objectives. While retail banking tends to offer a standard service for the mass-market, private banking is a more exclusive affair, employing high-calibre, experienced advisers who typically look after a small number of clients that they get to know well. This dedicated service, being more costly to provide, is aimed at the bank’s larger customers. Many people suppose that you have to be extremely wealthy to be accepted as a customer by a private bank, but this is usually not the case. How much you need to deposit to open an account depends on the policy of the bank and the service you require. Minimum Deposit Generally, however, if you have less than CHF1m (around US$800,000) to deposit with a Swiss private bank you may have to accept a reduced level of service, a more limited product range and higher charges. Invest-Partners, on the other hand, is happy to provide full-service Private Banking without additional charge to clients with at least CHF100,000 (US$80,000) to invest. |
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| Japanese | German | Spanish | International copywriting & localisation by: Jt/WIP |
